Traditional marketing strategies focus on dehumanizing tactics, encouraging you to turn yourself into a product to be advertised and see your clients as prey animals to be "converted"--that's why it feels coercive and icky.
In reality, we are all service providers -- we live in community, exchanging service for service with each other in order to survive.
Each exchange is an instance of
value co-creation.
And value co-creation? That's the alchemy that happens the moment your unique service is engaged by an equally unique client.
It's magic. Every time.
Interpersonal Branding is about finding that magic.
We start with the big questions:
Who are you, to yourself and others?
and
Who do you want to serve?
Then, we get to work building the Infrastructure that will send your Interpersonal Brand out into the world (that’s all the marketing activities that are a good fit for you and your audiences).
But in this hyper-networked world of AI and avatars, your humanity is your greatest advantage. Success depends on the relationships you forge and the value you co-create with others.
This service you provide? No matter what it is, you're the only one who does it just the way you do it.
Your service is as unique as you are.
From there, we determine your best way to serve -- your Interpersonal Brand.
You'll learn how to be responsive to yourself and your audience, ensuring that your Interpersonal Brand remains meaningful and authentic to you and useful for your clients.
And when we’re done, you will have found your professional identity, the public-facing You embedded in a network of mutual service exchange with the ultimate goal of increased wellbeing for the whole system.
For you, for your clients, for their networks, for the communities you're in, for all society if you step back far enough.
Interpersonal Branding is about people, not profits. About authenticity and insight and connection. About a meaningful life of service, whatever that looks like for you.